| Microsoft DynamicsTM CRM 3.0 is a central repository for customer data that integrates with Microsoft Office and Microsoft Office Outlook. Natively Microsoft Dynamics CRM 3.0 assists with Sales, Marketing and Service by:
§ Providing current customer, deal, product and competitor information for instant
retrieval by a company's sales organization.
§ Enabling efficient resolution of customer problems via proactive customer service.
§ Allowing remote personnel to communicate swiftly and accurately with customer service
organizations to meet customers' individual needs.
§ Providing up-to-date information on purchasing habits to strengthen marketing
campaigns to cross-sell and up-sell current customers and acquire new customers.
Similar to other Microsoft products, data and application settings for Microsoft Dynamics CRM Version 3.0 are stored in a server application. This model allows users to have access to real-time data. There are two types of server applications for Microsoft Dynamics CRM Version 3.0: Professional and Small Business Server. The version you will use is dependent on the version of Windows Server you are using. There are three types of client applications for Microsoft Dynamics CRM Version 3.0: Web Client, Desktop Client for Microsoft Office Outlook and Laptop Client for Microsoft Office Outlook. Users can use both an Outlook Client and the Web Client, however only one version of the Outlook client can be installed at a time.
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